Why Candle Fundraising?

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Our candle fundraising kits include scent chips to help you sell more candles!

The following are facts and figures as posted by the National Candle Association based on manufacturer surveys and industry research. You will find the particular points I've listed here relevant to how you might structure your business goals and organize your candle fundraiser.

• Approximately $2 billion is spent in retail sale of candles in the United States.



• The majority of U.S. consumers use their candles within a week of purchase.



• Candles are used in 7 out of 10 households with women being those who predominantly make the purchase 90% of the time.



• Approximately one in five women say they use candles to decorate the yard, patio or other exterior areas, as well as the interior of their home.



• Consumers are increasingly purchasing candles as a focal point for their home decor, and for aromatherapy-like relaxation and stress reduction.



• Both men and women consider candles to be an always-acceptable and highly appreciated gift for a wide variety of occasions.



• Those who purchase candles say they view candles as an appropriate gift for the holidays (76%), as a house warming gift (74%), a hostess/dinner party gift (66%), and a thank you (61%) as well as a birthday gift for an adult (58%).



• Approximately 35% of candle sales occur during the Christmas/Holiday season. Non-seasonal business accounts for approximately 65% of candle sales.



• Nine out of ten candle users say they use candles to make a room feel comfortable or cozy.



• Candle users say they most frequently burn candles in the living room (42%), followed by the kitchen (18%) and the bedroom (13%).



• Approximately 3/4 of candle users say they typically burn candles for 4 hours or less per sitting.



• Of the 11 Basic types {tapers, votives, pillars, container (or jar) candles, tea lights, liturgical candles, outdoor candles, floating candles, novelty candles, utility candles, and birthday candles} votives, container candles and pillars are currently the most popular types of candles with American consumers.



• Of the most important factors influencing sales of candles; scent, color, cost and shape fragrance is by far THE most important characteristic impacting candle purchases today, with 3/4 of customers saying it is "extremely important" or "very important" in their selection. Retail pricing ranges from 50¢ for a votive to $30 for a large pillar or jar candle. Highly unusual or ornate artisan candles can cost in excess of $200.



• The beauty of using candles as a source for raising funds is apparent. It's a risk free consistently successful venture requiring no start up costs, production equipment with you, the seller, able to retain 50% of the profits. How many product lines can boast of the same simplicity.